Insights

Notes for founders in transition.

Writing on the less visible forces that shape important decisions: identity, isolation, operating freedom, stewardship and the quality of counsel around a founder.

An open notebook in a quiet coastal study

Featured essay

The Invisible Layer of Leadership

The strategic return of a trusted room - and why a leader’s inner context belongs in serious business judgment.

Gal Bareket standing beside the water

Featured profile · LeadAfi

Gal Bareket: Clarity at the Point of Pressure

LeadAfi explores Gal's journey from founder and operator to trusted advisor, and the experiences shaping his work with leaders navigating pressure, growth and transition.

Read the profile on LeadAfi

Explore the ideas

A field guide to the work.

Good counsel should make the founder more capable of choosing - not more dependent on the counsel.

That principle shapes the writing and the work behind it.