A private first step
Bring the situation.
You do not need a polished brief or a category for the help. Begin with what is happening, why it matters now and what you hope could feel different.
A private first step
Choose the simplest way to begin.
The first conversation is for understanding what is happening, whether the parties are a fit and what the most useful next step may be. It is not a sales presentation.
If a direct EWA relationship makes sense, Gal will propose the scope, rhythm, economics and boundaries before the work begins. If someone else is the better answer, he may say so.